President to President:
Views on Technology in Higher Education - Volume II
Chapter 4:
Advancement: Connecting to Constituencies Inside and Out
Written by: Christopher R.L. Blake, President, Mount Mercy College
Summary: Using a Viking analogy of how losing site of the true mission can cause failure, this chapter explores how mission, connections, purpose and data are crucial in advancement endeavors. Particularly crucial are the intriguing connections between facts and relationships, head and heart, intuition and information. The best campaigns are those which never lose sight of either ends of this continuum, and make sure they connect them at all stages.
